Local Services Ads revenue tracked in ServiceTitan, 12 months of 2025.
Results you can verify
Client results you can verify on a call
Named clients with the number each one needed to move, then the rest of the portfolio by trade and city.
Eight clients named, the rest by trade and city. We will screen-share the real accounts on a call.
$50M+Ad spend managed
$500M+Revenue generated
7x+Return on ad spend
25%+Conversion rates
Brands behind the numbers on this page
Client results
Named client results
Every figure carries the period it covers, and the working behind it is on file.
August to October 2025, from $137K in Google and Microsoft spend.
In 30 days.
Lifetime value against customer acquisition cost, in 60 days.
In 35 days, across six brands on one dashboard.
In 90 days.
Led user acquisition through the Series D.
Demand generation and digital programs across the product line.
We open your ad accounts and CRM on the call, not a deck.
Book a call with Drew
More from the portfolio
More results by trade and city
One client per city, so nobody can infer that we work with their direct competitor.
Google Ads
+144%
More leads, CPL down 40%
268 leads in Q3 2026 against 110 a year earlier.
Read the storyGoogle AdsCall intelligence
3x
Conversion rate
Click to lead, 9.6% to 28.1% year over year.
Read the storyGoogle Ads
-25%
Cost per lead
$120 to $90, on more leads and less spend.
Read the storyLocal Services AdsCall intelligence
983
Booked calls from Local Services Ads
Every LSA call transcribed and labeled, April to October 2026.
Read the storyGoogle Ads
-71%
Cost per conversion
440 conversions against 149, on 15% less spend.
Read the storyGoogle Ads
-32%
Cost per conversion
Conversion rate 5.4% to 19.5%, on 34% less spend.
Read the storyPaid searchSalesforce
150
Sales-accepted leads in one quarter
302 MQLs in a quarter, half of them accepted by sales.
Read the storyNothing in that category yet.
Home services
How we got there: home services
The specific changes behind each home services result.
+144% more leads, CPL down 40%
They came to us reporting on clicks. We rebuilt conversion tracking so a lead meant a real call or form, then moved budget toward the services that actually booked. Everything after that was arithmetic.
3x conversion rate
Traffic was never the problem. We rewrote the landing experience, cut the search terms that never booked, and put every inbound call through classification so the team could see which calls were real.
-25% cost per lead
Negative keyword work, a tighter geography, and bids driven by booked calls rather than form fills. No new channel and no bigger budget.
983 booked calls from Local Services Ads
Local Services Ads charge per lead, so a junk call costs the same as a booked job. Every call goes through transcription and classification, and the junk ones go to the dispute queue instead of being quietly absorbed.
B2B tech
How we got there: B2B tech
Category and funding stage only, with the CRM number rather than the platform number wherever we had it.
-71% cost per conversion
They were buying broad category terms that never reached the ICP. We cut those, rebuilt the account around the products with real pull, and let the budget follow.
-32% cost per conversion
Most of the gap was message match: the ads promised one thing and the page argued another. We rebuilt both around the use case buyers actually arrive with.
150 sales-accepted leads in one quarter
The number that mattered was the second one. A 50% MQL to SAL rate means the definition of a lead held up on the other side of the handoff, which is where most paid programs quietly fail.
Method
How the numbers are proven
If a figure cannot survive the question "compared to what, over what period", it does not belong here.
- Google Ads conversions as reported. Taken from the account, not from a model layered on top of it.
- CRM-verified where we have it. Booked jobs from ServiceTitan, Housecall Pro or GoHighLevel; opportunities from HubSpot or Salesforce.
- Booked calls from call classification. A transcript sits behind every booked-call figure, scored by MicksonBrain™.
- Same quarter, year over year. Where the account has the history. Where it does not, the first full quarter we ran against Q3 2026. The period is printed on every card.
- What we took off this page. Two claims from the old site did not hold up in the current data, so they are gone rather than restated.
The standard
Our standard for publishing a result
Four tests. A result that fails any one of them is not published.
It has to be reproducible
We can open the account and show the same number on the same dates.
It has to carry a period
A figure without "compared to what, over what period" is not a result.
It has to be ours
Programs we ran. Not a channel that happened to improve while we worked elsewhere.
It has to survive a screen-share
Every card on this page can be opened live on a call.
The work
The same four steps on every account
Four things we do on every account, in this order, whatever the business is.
Fix the measurement first
Nothing is optimized until a lead means a real call or form, joined to the CRM.
Move budget toward what books
Spend follows booked jobs and opportunities, not platform conversions.
Listen to what happened after the click
Every call scored, so the junk rate is a measurement rather than an argument.
Keep working after the handoff
A lead sales will not accept is not a result, so we track it through to the CRM.
Terms
What you keep, whatever happens next
The accounts, the conversion history and everything we build on top of them.
- The ad accounts.
- The conversion history.
- The dashboards and the data behind them.
- No long-term contract.
See the real accounts
Thirty minutes, and we screen-share the accounts behind these cards.
For home services from $5M, PE-backed platforms, and B2B teams with a real ICP. If that is not you yet, we will say so.
- Thirty minutes with Drew, not a sales rep.
- We open your live accounts and your CRM.
- You leave with the first two or three things we would change.
- No long contracts. You own the accounts and the data.