Mickson Growth
GTM engineering

GTM engineering: one system for ICP, enrichment, outreach and attribution

It holds your ICP definition, spots the accounts warming up, verifies the committee and drafts against the real signal.

Book a demo of the GTM agent The B2B page

A person approves every send.

A GTM agent view: seven research agents running in parallel over transient buying signals, each returning a count of accounts, with the results merged, deduplicated and routed to a LinkedIn audience and an outbound sequence.
Illustrative example
$50M+Ad spend managed
$500M+Revenue generated
7x+Return on ad spend
25%+Conversion rates
The problem

What a four-tool GTM stack actually costs

The fees are the small part. The drift is the expensive part.

The stack

Enrichment, list building, sequencing and LinkedIn, each with a fee and its own idea of your ICP.

The consequence

A current customer gets a prospecting email. An open deal gets retargeted as cold.

The missing number

Nobody can say what share of the ICP has been reached, because no single system knows.

The engine

The GTM engine we build, in six parts

Six parts, in this order. Each one feeds the next.

  1. ICP definition

    Firmographics, technographics and closed-won history, in one list every channel reads.

  2. Signal

    Accounts warming up on your ads and site, before anyone would have spotted them.

  3. Suppression

    Customers and open deals removed daily, before a message is drafted.

  4. Committee and contact

    The buying committee identified and contact details verified.

  5. Approved send

    Drafts reference the real signal. A person approves each one.

  6. Write-back

    Penetration and pipeline go back to HubSpot or Salesforce.

MicksonBrain™

Running on MicksonBrain™

It reads the same attribution and ICP definition as everything else we run, and every change to a live account waits for a person to approve it.

How MicksonBrain™ works See it on your accounts
The MicksonBrain™ paid media report, Overview tab: ad spend, paid leads, cost per lead, lead conversion rate, lead-to-booking rate, paid booked jobs, booked revenue and booked ROAS, each against the prior period.
Overview, from a live MicksonBrain™ report.

Find it

ABM targeting and ICP penetration for B2B programs.

Act on it

Account changes need human approval, with one-click rollback.

Cost

Tool stack versus GTM engine, side by side

What changes when one engine replaces the stack.

Clay plus four tools

  • Platform fees, $10K+ a year before seats
  • ICP definition maintained separately in each tool
  • Manual suppression uploads, usually stale
  • Sequences run unattended by default
  • Open and reply rates, per tool

GTM agent on MicksonBrain™

  • Compute cost, roughly $500 a month in practice
  • One ICP definition, shared by paid and outbound
  • Suppression daily, before a message is drafted
  • A person approves every send
  • ICP penetration and pipeline, written back to the CRM
Proof

B2B results, named and by funding stage

Every figure carries the period it covers.

Workforce management SaaS · Series A $1.25M Pipeline in the first 90 days

August to October 2025, from $137K in Google and Microsoft spend.

More from the portfolio

Life sciences R&D platform · Series F
Google Ads
-71% Cost per conversion

440 conversions against 149, on 15% less spend.

Read the story
AI data platform · Series A
Google Ads
-32% Cost per conversion

Conversion rate 5.4% to 19.5%, on 34% less spend.

Read the story
Workflow automation SaaS · Series A
Paid searchSalesforce
150 Sales-accepted leads in one quarter

302 MQLs in a quarter, half of them accepted by sales.

Read the story

How these are measured. Named cards carry the period each figure covers, taken from the account itself or the client's own CRM. The anonymous cards below them are Google Ads conversions as reported, same quarter year over year where history allows, otherwise first full quarter vs Q3 2026. The full method note.

Questions

Questions about GTM engineering

What does GTM engineering mean here?

Building the machinery that finds, qualifies and reaches your ICP instead of renting four tools that each do a slice of it.

How does the cost compare with Clay and a sequencer?

The agent runs on MicksonBrain™ at compute cost, roughly $500 a month against $10K or more a year in platform fees. The bigger saving is not maintaining the ICP definition in four places.

Do you replace our SDRs?

No. The agent does the part SDRs do worst at scale: finding the signal and drafting against it. A person approves every send. If the plan is to remove the humans, we are the wrong firm.

What about deliverability?

Volume is capped, sends are approved individually, and suppression runs before a message is drafted. We would rather send less and keep the domain.

See the agent against your ICP

Bring your ICP definition and we will show you what the engine finds in it.

Book a demo of the GTM agent Free 48-hour teardown

For home services from $5M, PE-backed platforms, and B2B teams with a real ICP. If that is not you yet, we will say so.

  • Thirty minutes with Drew, not a sales rep.
  • We open your live accounts and your CRM.
  • You leave with the first two or three things we would change.
  • No long contracts. You own the accounts and the data.