Local Services Ads revenue tracked in ServiceTitan, 12 months of 2025.
For operating partners
One marketing standard and one dashboard across every portfolio company
One dashboard from ad click to closed job, and every add-on brought onto the same numbers inside its first month.
The growth team for PE-backed home services platforms.
$50M+Ad spend managed
$500M+Revenue generated
7x+Return on ad spend
25%+Conversion rates
Operators who trust us with real budgets
The problem
Every acquisition arrives with its own definition of a lead
Different agency, different CRM, different counting rules.
Every brand reports differently
One counts form fills, one counts calls, one counts both and deduplicates neither.
Attribution breaks in the CRM
The platform knows the click. The field system knows the job. Nothing joins them.
No portfolio cost per booked job
Without a shared definition you cannot tell an efficient brand from a loosely counted one.
The standard
The systems every brand runs before it joins the portfolio dashboard
The tracking, call scoring and reporting each brand needs before its numbers can be compared with the rest.
Multi-brand spend, by campaign
Every brand, channel and campaign in one place, on one refresh schedule.
Closed-loop joins to field systems
A booked job in the dashboard is a booked job in the system of record.
Call scoring across every center
Junk rate becomes a comparable metric instead of an argument.
Pacing with emergency alerts
A brand burning its month in a week raises an alert that day.
Nightly data integrity checks
A tag that stopped firing is caught before a month of bidding is built on it.
One playbook per add-on
Four weeks, the same every time, so the model holds after close.
MicksonBrain™
What MicksonBrain™ gives an operating partner
How one team holds a multi-brand standard without adding a person per brand. It surfaces only what changed.
See it
Ad to call to CRM job, across every channel you run.
Hear it
Every call transcribed and labeled booked, junk or missed.
Guard it
Budget alerts, a daily change log, nightly data checks.
Find it
ABM targeting and ICP penetration for B2B programs.
Act on it
Account changes need human approval, with one-click rollback.
Proof
Portfolio results once the standard is in place
A PE-backed pool service platform running six brands, a solar and HVAC business, and a plumbing company. One standard across all of them.
In 30 days.
In 35 days, across six brands on one dashboard.
More from the portfolio
Google Ads
+144%
More leads, CPL down 40%
268 leads in Q3 2026 against 110 a year earlier.
Read the storyGoogle AdsCall intelligence
3x
Conversion rate
Click to lead, 9.6% to 28.1% year over year.
Read the storyLocal Services AdsCall intelligence
983
Booked calls from Local Services Ads
Every LSA call transcribed and labeled, April to October 2026.
Read the storyHow these are measured. Named cards carry the period each figure covers, taken from the account itself or the client's own CRM. The anonymous cards below them are Google Ads conversions as reported, same quarter year over year where history allows, otherwise first full quarter vs Q3 2026. The full method note.
Sponsors
PE firms we have worked with
Sponsors whose portfolio companies we have run growth for.
AI agents
The fastest portfolio win is answering the phone
Missed-call text back recovers revenue the brands already pay for.
Speed-to-lead agent
Every lead texted in 60 seconds. Every missed call followed up.
Rolls out to every brand at once
The rare initiative that needs no fight with each general manager.
Reported brand by brand
The number that moves is the share of paid calls that end in a booked job.
Opt-in at the point of inquiry, inside quiet hours, one-word opt-out. How the agents work.
Engagement
How we onboard a platform company and its add-ons
Platform company first
Set the standard there and prove it on real numbers before anything rolls out.
Add-ons onboarded per brand
The same four-week playbook, so cost and timeline are predictable at diligence.
One fee, no long contract
No long-term contracts. You own your accounts and data.
Questions
Questions operating partners ask
How do you onboard a new add-on acquisition?
A fixed four-week playbook, not a one-off project: access and audit, tracking rebuilt to the portfolio standard, campaigns rebuilt, then the brand appears in the dashboard on the same definitions as everything else.
Do all the brands have to be on the same CRM?
No, and they never are. We join to ServiceTitan, Housecall Pro, GoHighLevel, HubSpot and Salesforce. A booked job means the same thing in the dashboard whichever system recorded it.
Can we keep an incumbent agency on one brand?
Yes. What we will not do is report on a brand we have no account access to. A dashboard with one unreliable row is worse than one with a gap.
What does the operating partner actually see?
Spend, leads, booked jobs, cost per booked job and call quality per brand, refreshed daily. Plus the exceptions: budget emergencies, data failures, and any brand whose junk rate moved.
Who owns the accounts?
The portfolio company does, in every case. No long-term contracts. You own your accounts and data.
What happens on a portfolio review
Bring one brand’s accounts and we will show you what the standard would change.
For home services from $5M, PE-backed platforms, and B2B teams with a real ICP. If that is not you yet, we will say so.
- Thirty minutes with Drew, not a sales rep.
- We open your live accounts and your CRM.
- You leave with the first two or three things we would change.
- No long contracts. You own the accounts and the data.