# Private equity

The growth team for PE-backed home services platforms. One playbook across every brand, one dashboard from ad click to closed job, and every add-on brought onto the same standard inside its first month.

## The problem
Every acquisition arrives with a different agency, a different CRM and a different definition of a lead. Attribution breaks inside the CRM, and nobody knows the portfolio cost per booked job.

## What runs underneath
Multi-brand spend split by campaign; closed-loop joins to ServiceTitan, Housecall Pro, GoHighLevel, HubSpot and Salesforce; call scoring across every call center; portfolio budget pacing with emergency alerts; nightly data integrity checks; one four-week onboarding playbook per add-on.

## Case study
Nevergreen Pools, a PE-backed pool service platform in Sacramento, CA: 6 brands on one dashboard. Nevergreen, Beyond, Vintage, SwimRight, Woody's and Pool Ninja, with spend, leads, bookings and call quality for every brand in one place.

## PE firms we have worked with
Red Iron Group (redirongroup.com) and Propeller Building Services (propellerbuildingservices.com).

## Terms
No long-term contracts. You own your accounts and data.