8x rOAS in 3 months
How Mickson Growth built a local PPC system that doubled monthly leads in 45 days
Overview
West Coast Heat & Cool is a trusted HVAC company serving homes and businesses across Southern California. Known for expert installation, repairs, and maintenance, their offline reputation was strong — but their online marketing wasn’t converting that local trust into consistent leads.
They partnered with Mickson Growth to launch a fully tracked and localized paid ad system that could scale their residential and commercial bookings.
Visit Site:
https://westcoastheatcool.com/
The problem
Before partnering with Mickson Growth, West Coast Heat & Cool was facing several digital roadblocks:
- No structured PPC campaign for city-based targeting
- Generic landing pages that weren’t optimized for conversions
- No call-tracking or form attribution data connected to ad spend
This caused high CPLs, wasted ad budgets, and an unpredictable flow of new job calls. Without visibility into which ads worked, they couldn’t optimize spend or measure ROI effectively.
The solution
Here’s what we did:
- Launched geo-targeted Google Ads campaigns for every key city in their service area
- Designed high-converting PPC landing pages with localized content and service-based CTAs
- Integrated call-tracking and analytics dashboards for real-time performance monitoring
- Rewrote ad copy to highlight energy-efficient HVAC options and financing offers
By rebuilding their entire paid funnel around actionable local data, Mickson Growth transformed West Coast Heat & Cool’s digital presence into a predictable lead-generation system.
The result
After just 45 days, performance skyrocketed:
- Monthly lead volume doubled
- CPL decreased by 61%
- Call tracking revealed top-performing cities and services
Through strategic PPC structure, high-performing landing pages, and detailed tracking, Mickson Growth helped West Coast Heat & Cool turn paid traffic into booked jobs — establishing a scalable system for steady, profitable growth.