2x increase in conversion rate

How Mickson Growth increased TeamSense’s demo conversions by 240% in 60 days

Overview

TeamSense is a leading SaaS platform for hourly workforce communication, helping manufacturing and logistics companies connect with employees via text — without requiring an app or email login.
As their customer base expanded across enterprise and mid-market segments, TeamSense needed a more efficient inbound funnel to turn paid traffic into qualified demo requests.
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Visit Site:
https://www.teamsense.com/

The problem

Before partnering with Mickson Growth, TeamSense’s paid channels were underperforming.
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  • Landing pages were generic and didn’t match ad intent
  • Form conversions were not being properly tracked
  • Campaigns blended audiences for HR, operations, and leadership roles

These issues led to low demo-booking rates and inflated cost per lead (CPL). The marketing team lacked clarity on which campaigns were driving demos.

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The solution

Here’s what we did:
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  • Rebuilt targeted PPC campaigns by industry segment and job role
  • Designed new demo-focused landing pages that spoke to each buyer persona
  • Integrated HubSpot CRM and GA4 for accurate full-funnel tracking
  • Deployed A/B testing on ad creative, CTAs, and scheduling flow
  • Optimized page speed and mobile UX for faster load and better conversions

This combination of funnel clarity and data alignment gave TeamSense a stronger foundation for sustained inbound growth.

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The result

In just 60 days, measurable performance gains were achieved:
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  • Demo conversion rate increased by 240%
  • CPL reduced by 58%
  • Lead-to-demo attribution accuracy improved to 95%

By unifying campaign data and redesigning their paid experience, Mickson Growth transformed TeamSense’s acquisition process — turning awareness clicks into predictable, high-quality sales opportunities.

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