+1000% User growth

How Mickson Growth drove 1000% user growth with a $2.4m ad budget

Overview

Stytch is a fast-growing SaaS company that provides an API-first Identity and Access Management (IAM) platform. Valued at over $1 billion after its Series B round, the company needed to scale user acquisition for its developer platform while maintaining efficient spend across multiple global markets.
However, their paid acquisition funnel wasn’t fully built out — and without a Google Ads foundation, their growth team lacked a system to capture and convert top-of-funnel interest.
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Visit Site:
https://stytch.com/

The problem

Before partnering with Mickson Growth, Stytch’s marketing challenges were clear:
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  • No Google Ads account or paid funnel structure in place
  • Missing conversion tracking for API signups and trials
  • Limited keyword visibility and audience segmentation

Their growth had plateaued, and user acquisition costs were unpredictable across channels. Without reliable paid data, it was difficult to scale outreach or attribute success to specific campaigns.

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The solution

Here’s what we did:
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  • Built a complete Google Ads and display funnel from the ground up
  • Developed dedicated landing pages tailored to developers, enterprises, and startups
  • Integrated advanced conversion tracking to tie signups directly to ad spend
  • Implemented A/B testing

By combining precise targeting and full-funnel analytics, Mickson Growth gave Stytch the infrastructure needed to scale globally with clarity and control.

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The result

The outcome exceeded expectations within the first quarter:
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  • User base grew by 1000%
  • $2.4M annual ad budget deployed efficiently
  • Conversion data linked directly to revenue metrics

Through strategic campaign design and data-backed optimization, Mickson Growth transformed Stytch’s ad strategy into a scalable acquisition engine — helping them dominate their category and fuel long-term growth.

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