# GTM engineering

One engine that holds your ICP definition, spots the accounts warming up, verifies the buying committee and drafts against the real signal. A person approves every send.

## What we build
ICP definition from firmographics, technographics and closed-won history; warm account signal from ads and site; daily suppression of customers and open deals; buying committee identification and contact verification; approved email and LinkedIn sends; ICP penetration and pipeline written back to HubSpot or Salesforce.

## Cost shape
The GTM agent runs on MicksonBrain(TM) at compute cost, roughly $500 a month in practice, against $10K or more a year in platform fees for a Clay-plus-four-tools stack.