Mickson Growth
Home services · B2B tech · Private equity

The AI-native growth firm for PE and VC-backed companies

Senior operators plus MicksonBrain™ tie every ad dollar to a booked job or a pipeline opportunity, across every company you own.

Book a call with Drew Free 48-hour teardown

Thirty minutes with Drew. We open your accounts, not a deck.

MicksonBrain™ connected to six agents MicksonBrain™ Speed to lead GTM Audience Negative keywords Budget Website

Illustrative example

An illustration of MicksonBrain™ connected to its six agents: speed to lead, GTM, audience, negative keywords, budget and website. Sample activity lines are shown for illustration only.

$50M+Ad spend managed
$500M+Revenue generated
7x+Return on ad spend
25%+Conversion rates

Operators who trust us with real budgets

West Coast Heating, Air & Solar TeamSense Red Iron Group Top Tier Plumbing Netlify Rain City Maids Twist Bioscience Propeller Building Services Nevergreen Pools Labelbox
The difference

Every ad dollar traced past the lead to a booked job or a closed deal

Most agency reporting ends at cost per lead, so junk calls, voicemails and missed calls count as wins. We connect your ad accounts to your CRM and score every call, so you can see what each dollar actually booked.

The typical agency

  • Reports clicks and leads
  • A monthly PDF, built the week before
  • Calls are never listened to
  • Checks the account at the monthly meeting
  • Holds your accounts and a 12-month contract

Mickson Growth

  • Reports booked jobs and pipeline
  • A live dashboard tied to your CRM
  • Every call transcribed and scored
  • Daily checks, with budget and data alerts
  • You own the accounts. No long-term contract

No long-term contracts. You own your accounts and data.

Who we work with

Built for home services operators, PE portfolios and B2B tech teams

Choose the model that matches your business. The platform and the team behind it are the same.

Private equity

One growth standard across every brand. One dashboard, ad click to closed job.

See the portfolio model

Home services

Every channel under one fee, and every call tied back to the job it booked.

Booked jobs, not leads

B2B tech

Paid search, ABM and outbound on one engine, measured on pipeline instead of MQLs.

Pipeline from named accounts
Results

Client results, with the period and source behind every number

Ask about any card on the call and we will open the account it came from.

HVAC and solar · Southern California 10x Return on ad spend

Local Services Ads revenue tracked in ServiceTitan, 12 months of 2025.

Workforce management SaaS · Series A $1.25M Pipeline in the first 90 days

August to October 2025, from $137K in Google and Microsoft spend.

HVAC and plumbing · Inland Empire, CA -70% Cost per lead

In 30 days.

House cleaning · Seattle metro 8x LTV:CAC

Lifetime value against customer acquisition cost, in 60 days.

Pool service, PE-backed · Sacramento, CA 42% Lower cost per booking

In 35 days, across six brands on one dashboard.

AI data platform · Series D $1M Influenced ARR

In 90 days.

Developer infrastructure · Series D $2B Valuation at the Series D

Led user acquisition through the Series D.

Synthetic biology · Public company $64M Revenue generated

Demand generation and digital programs across the product line.

Your accounts 30 min To see what we would change

We open your ad accounts and CRM on the call, not a deck.

Book a call with Drew
See all the results

How these are measured. Each card carries the period it covers. Figures come from the account itself or from the client's own CRM, and the query and period behind every one is on file. The full method note.

MicksonBrain™

MicksonBrain™ connects every ad platform to your CRM

Built in-house, wired into every ad platform and CRM our clients use, watching accounts daily.

How MicksonBrain™ works See it on your accounts
The MicksonBrain™ paid media report, Overview tab: ad spend, paid leads, cost per lead, lead conversion rate, lead-to-booking rate, paid booked jobs, booked revenue and booked ROAS, each against the prior period.
Overview, from a live MicksonBrain™ report.

See it

Ad to call to CRM job, across every channel you run.

Hear it

Every call transcribed and labeled booked, junk or missed.

Guard it

Budget alerts, a daily change log, nightly data checks.

Find it

ABM targeting and ICP penetration for B2B programs.

Act on it

Account changes need human approval, with one-click rollback.

AI agents

Six AI agents running inside your accounts every day

Speed to lead, outbound, audiences, negative keywords, budget pacing and landing page testing. We will run one on your own account during the call.

Speed-to-lead agent

Answers every lead in under a minute and works toward a booked appointment.

How this one works

A speed-to-lead agent view: an inbound lead, the reply drafted and sent within seconds, and the booking that followed.
Illustrative example
See all six agents
The first 30 days

Fix measurement first, then scale spend

The same six steps, in the same order, on every account we take on.

  1. Audit

    Every account, conversion action and lead source you already pay for.

  2. Fix the measurement

    Conversion tracking rebuilt and joined to your CRM.

  3. Rebuild

    Structure, keywords, negatives and pages rebuilt around what books.

  4. Launch in stages

    Campaigns go live with budget pacing and alerts from day one.

  5. Listen to the calls

    Every call scored, junk disputed, coaching notes sent to your team.

  6. Move budget on evidence

    Spend follows booked jobs, not platform conversions.

Accountability

Hold us to the numbers

Four things you can check on us at any time.

  • Live reporting. Your dashboard is the one we work from, and it updates nightly.
  • Booked-job tracking. Spend is judged against jobs on the board, not platform conversions.
  • No long contracts. Month to month. You own the accounts, the conversion history and the data.
  • Nothing hidden. Every change to a live account is logged, and the log is yours to read.
The Revenue and jobs tab of a MicksonBrain™ report: revenue from all sources, completed so far, average ticket, paid-tagged revenue, booked ROAS, blended ROAS, jobs with no lead source and cost per paid job.
Revenue and jobs, the tab that decides whether the spend was worth it.
ServiceTitan Certified Marketer Housecall Pro Certified Partner Google Partner
Drew Teller at his desk under the Mickson Growth sign
Founder

Founded by an HVAC engineer who ran growth in Silicon Valley

Drew Teller started as an HVAC engineer, then led growth at Netlify and Labelbox. Mickson Growth brings that playbook to home services and B2B tech.

Mickson has grown entirely on referrals. We have never run an ad for ourselves.

“Mickson played a key role in driving growth by leading initiatives in acquisition, retention, and monetization, while effectively handling complex cross-functional strategies and experiments to deliver strong ROI.”
Nino Medina, Growth, Anthropic
Questions

What operators ask before they start

Do you require a long-term contract?

No. Month to month. If the program works you will not want to leave, and if it does not, a contract only delays the conversation.

Who owns the ad accounts and the data if we part ways?

You do. Accounts, conversion history and everything we build on top of them. Access is handed over the same week you ask.

What size company is this for?

Home services from around $5M in revenue, PE-backed platforms with more than one brand, and B2B teams with a defined ICP and a maintained CRM.

Who actually works on my account?

Senior operators. No junior layer passing your account around. MicksonBrain™ does the monitoring so the people stay on the decisions.

How fast will we see a change?

Most accounts show a measurable change in lead quality inside the first 30 days, because fixing what counts as a conversion moves the numbers before any new spend does.

What happens on the call

Thirty minutes. We open your accounts, not a deck.

Book a call Free 48-hour teardown

For home services from $5M, PE-backed platforms, and B2B teams with a real ICP. If that is not you yet, we will say so.

  • Thirty minutes with Drew, not a sales rep.
  • We open your live accounts and your CRM.
  • You leave with the first two or three things we would change.
  • No long contracts. You own the accounts and the data.